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Why Black Friday is Important to Linux Academy

Posted on November 22, 2019 by Justin TalericoJustin Talerico

I’ve been working with Linux Academy for about a year now, which means this is my second Black Friday promotion. I can tell you that pulling one of these off is a heavy lift on almost the entire organization. So I’ve asked myself, and our leadership team why we put ourselves through that pain? Yes, our learners are conditioned to expect the promotion. But still, it’s a huge disruption. So, why Black Friday?

Making continuous cloud training affordable

The simple answer is that we really care about making continuous education and self-improvement affordable. Of course, the business side is real — we’ll add many thousands of learners during the promotion. And for that we’re grateful. But honestly, we’ll likely do that regardless, just at the $449 regular price instead of the $299 per year special price. The fact of the matter is that an unlimited year of Linux Academy hands-on learning for either price is a pretty good deal.

If it was all about “business” we could add two users instead of three and make the same revenue. But here’s the kicker. As a culture, we truly do care that $299 is much more affordable to many more people than $449. We deeply believe that modern technology training is a massive personal value driver to raise people up beyond where they are today. We care about that. And we care about democratizing technology as widely as possible.

Our history includes a pricing change that narrowed who could afford our training. That change was brought about because of real costs associated with delivering the best characteristics of instructor-led training, in an online, self-paced solution. Turns out Hands-On Labs are awesome, but they’re also not cheap to deliver instantly to hundreds of thousands of learners. So the price needed to go up. And it did, a couple of years ago now. That’s also why Hands-On Labs are not part of our free, Community Edition.

So that leaves us with very real, tangible reasons to offer Black Friday (and maybe one other promotion each year). (We did far fewer promotions in 2019 and will likely do fewer still in 2020.) But for right now, Black Friday | Cyber Monday is ON! And it’s a great way to get a full year of hands-on learning for our absolute, lowest price. We hope that many of you who can’t make $449 work see $299 as your ticket to continuous self-improvement and new opportunities in 2020.

But why no Black Friday for Business?

Linux Academy for Business has a very different feature set and cost structure than our personal edition. It makes far less sense for us to offer that level of sophistication and scalability for $299 per year. But probably the clearest reason Black Friday does not apply to our business customers is that Linux Academy for Business is regularly priced the same as the personal edition. One way to think about it is that it’s always on sale — always priced as aggressively as possible.

Yes, you can upgrade, not cancel and resubscribe…

And a couple of things to keep in mind for those of you upgrading from free to all-access or converting your monthly subscription to annual to the Black Friday special. First, you don’t need to cancel your current subscription to get the Black Friday deal. And once you subscribe at a lower price, you keep that price for as long as you continue to renew (without canceling). This is our grandfathering pricing commitment to you.

One parting thought on the future

I’m sure all of you want Linux Academy to continue to invest in the tools and content that will help keep you and the companies you work for ahead of the cloud curve. In order to do that, we must sustain our business with pricing that makes sense. Black Friday is part of that well-considered strategy. We will continue to push the boundaries of online training with the features and content you need to be successful. Thank you for being part of the Linux Academy family. And welcome to Black Friday 2019!

7 Comments

Image of Alex
Alex
3 weeks ago

Hi,
for how long this price 299$ will be actual?

Image of LauraArguijo
LauraArguijo
3 weeks ago

Hey Alex! Our Black Friday sale will end December 6 (11:59:99PM). Don’t miss out!

Reply
Image of Priyanka Dey
Priyanka Dey
3 weeks ago

Hey Justin,
I have already used the free trial version for Springfieldsacademy that awesome. I don’t know about Black Friday.Thanks for giving information about black Friday. I am sharing the price to my friend because she has already used the paid version.

Again thanks, In this way you share about pricing that helps a lot of people.

Image of LauraArguijo
LauraArguijo
3 weeks ago

Hello! Thank you for spreading the great news to your colleagues. If you haven’t already taken advantage of the sale, you can start here.

Reply
Image of Tarek
Tarek
2 weeks ago

I have a question – i’m currently have a yearly subscription expiring by Feb 2020, Can i buy another year subscription now with discounted price that will start once the current subscription expired.

Thanks,

Tarek

Image of LauraArguijo
LauraArguijo
1 week ago

Hello! If you email support@linuxacademy.com they would be happy to help you work something out for a renewed yearly subscription.

Reply
Image of Al
Al
2 weeks ago

For those of us with existing annual subscriptions is there any way to get the Black Friday discount applied to our plan?

Image of LauraArguijo
LauraArguijo
1 week ago

Hello! If you email support@linuxacademy.com they would be happy to help you work something out for a renewed yearly subscription.

Image of LauraArguijo
LauraArguijo
1 week ago

Hello, you get to keep the price of $299 as long as there is no cancellation.

Reply
Image of Joseph Dioquino
Joseph Dioquino
2 weeks ago

Hello Justin,

I just upgraded to this black friday deal. Is the $299 a one time payment or 12 months? Also may i know the email address of linux academy because i have some inquiries.

Thanks and regards,
Joseph

Image of LauraArguijo
LauraArguijo
1 week ago

Hello Joseph, you get to keep the price of $299 as long as there is no cancellation. I would be happy to answer your questions.

Reply
Image of Swapnil
Swapnil
2 weeks ago

Hi,
I got enrolled for $299 per year plan. I paid by using my credit card. Yet I did not get the full access. I am getting community edition. Could you please help me to get full access.
Thank you.

Image of Earle
Earle
1 week ago

Hi,

Good day! I have sent multiple emails to Linux Academy regarding pricing but have yet to receive a response. Is there someone that can contact me directly?

Regards!

Image of LauraArguijo
LauraArguijo
1 week ago

Hi Earle, did you email support@linuxacademy.com already?

Reply

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